Podcasts are going from strength to strength. There are currently more than 900,000 of them to choose from and more than 7 million people in the UK listen to them every week.
Content Creation
C
ontent marketing is a technique intended to stimulate interest in your products or services without overtly promoting your brand. It is best described as the creation and distribution of valuable content for a targeted audience. And it includes blogs, podcasts, webinars, videos, articles, whitepapers and eBooks. There is a lot of content out there, so you need something that makes people stop, think differently and take action. Quality, well-timed and targeted content marketing builds brand empathy and consumer trust. And the value of captivating content doesn’t stop there - we’ve been increasingly asked to put our skills into making compelling online courses.
SEO
W
e are passionate about good quality content and so are search engines.
The likes of Google give greater prominence to content which is truly valuable to their users. So quality and original content must form a key part of your SEO strategy.
Thirty Seven started life as an SEO and web design agency and our content producers ensure all the content we create is optimised for search.
Our journalistic approach to content ensures keywords appear naturally in our content which means it can easily be found online and keeps the audience coming back for more.
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The likes of Google give greater prominence to content which is truly valuable to their users. So quality and original content must form a key part of your SEO strategy.
Thirty Seven started life as an SEO and web design agency and our content producers ensure all the content we create is optimised for search.
Our journalistic approach to content ensures keywords appear naturally in our content which means it can easily be found online and keeps the audience coming back for more.
read more
Content Audit
A
content audit should be the foundation of any content strategy. Our analysis will evaluate the strengths and weaknesses of your existing content against your own business goals and audience needs.
As journalist led content creators we also love to survey your existing, lapsed and potential customers to see what they think and want from your brand. The result? You will know where to focus your future content efforts and the changes you need to make.
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As journalist led content creators we also love to survey your existing, lapsed and potential customers to see what they think and want from your brand. The result? You will know where to focus your future content efforts and the changes you need to make.
read more
Research
Y
ou can’t create strong content without research.
It may not sound glamorous, but without proper scrutiny and examination how do you know your content is relevant to your audiences?
Successful content depends on good research – just like a news story. At Thirty Seven, we often use sector specialist journalists to understand your audience, your competitors, identify content gaps and spot emerging trends.
Our journalistic instincts enable us to propose a strategy which will get you heard and extend your reach with more likes, shares, and comments.
read more
It may not sound glamorous, but without proper scrutiny and examination how do you know your content is relevant to your audiences?
Successful content depends on good research – just like a news story. At Thirty Seven, we often use sector specialist journalists to understand your audience, your competitors, identify content gaps and spot emerging trends.
Our journalistic instincts enable us to propose a strategy which will get you heard and extend your reach with more likes, shares, and comments.
read more
Idea Generation
I
f you are anything like us good ideas can come when you least expect it, like on the train home or while playing Lego with your children.
But the constant idea generation which good content demands can feel like a daunting challenge.
This is why we work with people who devise and develop content ideas every single day – journalists. If you have a newspaper, magazine, website or airtime to fill you simply cannot run out of ideas.
Our journalists are sector-specific experts who have a detailed knowledge of their ‘patch’ and can spot new and emerging trends.
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But the constant idea generation which good content demands can feel like a daunting challenge.
This is why we work with people who devise and develop content ideas every single day – journalists. If you have a newspaper, magazine, website or airtime to fill you simply cannot run out of ideas.
Our journalists are sector-specific experts who have a detailed knowledge of their ‘patch’ and can spot new and emerging trends.
read more
Editorial Planning
E
ven the best content will fail if it is scheduled at the wrong time.
That’s why we place a huge emphasis on editorial planning. We see it as a news or features editor’s role, pulling content from different sources, ensuring deadlines are always met, prioritising certain content above others, identifying future hooks and understanding the desired result.
Our editorial team will work with you to map your content out in advance on an editorial calendar, whether it is blogs, eBooks, interactive games or white papers so that it always goes out at the right time.
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That’s why we place a huge emphasis on editorial planning. We see it as a news or features editor’s role, pulling content from different sources, ensuring deadlines are always met, prioritising certain content above others, identifying future hooks and understanding the desired result.
Our editorial team will work with you to map your content out in advance on an editorial calendar, whether it is blogs, eBooks, interactive games or white papers so that it always goes out at the right time.
read more
Podcasts
P
odcasts have enjoyed a recent boom as smartphones users have embraced them.
Monthly listening has increased by 75 per cent since 2013 and more businesses are turning to them as part of their content marketing.
Like radio, podcasts are an incredibly intimate medium. Listeners will often fall asleep with you in their ears, or drive to work listening to your latest musing.
But audiences will switch off when you offer little value or have poor production values.
Get it right though and the opportunities are huge - that’s why we put our podcasts in the hands of experienced radio journalists, producers, and editors.
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Monthly listening has increased by 75 per cent since 2013 and more businesses are turning to them as part of their content marketing.
Like radio, podcasts are an incredibly intimate medium. Listeners will often fall asleep with you in their ears, or drive to work listening to your latest musing.
But audiences will switch off when you offer little value or have poor production values.
Get it right though and the opportunities are huge - that’s why we put our podcasts in the hands of experienced radio journalists, producers, and editors.
read more
Articles
Y
ou may be wondering how ‘articles’ differ from some of our other content services, such as blogs, white papers, and eBooks.
They are typically longer pieces of content which are ghostwritten for a client. Often it will be attributed to someone senior and used in trade publications, sector websites or regional publications.
No matter who has commissioned the article, we have journalists with expert sector knowledge who can produce articles you will be delighted to put your name to.
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They are typically longer pieces of content which are ghostwritten for a client. Often it will be attributed to someone senior and used in trade publications, sector websites or regional publications.
No matter who has commissioned the article, we have journalists with expert sector knowledge who can produce articles you will be delighted to put your name to.
read more
White Papers
T
his is the academic end of a strong content marketing strategy and it remains very popular.
Whitepapers are research heavy pieces which should inform and educate your audience.
We have a team of sector specific journalists to research the subject, interview experts, verify information and produce a persuasive, credible argument.
Our graphic design team will add a creative touch ensuring your whitepaper stands-out and matches your brand identity.
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Whitepapers are research heavy pieces which should inform and educate your audience.
We have a team of sector specific journalists to research the subject, interview experts, verify information and produce a persuasive, credible argument.
Our graphic design team will add a creative touch ensuring your whitepaper stands-out and matches your brand identity.
read more
eBooks
T
hese are a more informal approach to the longer form content found in whitepapers.
eBooks are a great way to demonstrate your knowledge and authority in a striking, bite-sized way. And position yourself as a thought leader.
They are also a great way to collect data and leads as customers download them from your website – often in return for providing you with their contact details.
The key, of course, is quality, original content. Our editorial team will help with the research, produce content which encourages readers to want to learn more about your business and create an eye-catching design.
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eBooks are a great way to demonstrate your knowledge and authority in a striking, bite-sized way. And position yourself as a thought leader.
They are also a great way to collect data and leads as customers download them from your website – often in return for providing you with their contact details.
The key, of course, is quality, original content. Our editorial team will help with the research, produce content which encourages readers to want to learn more about your business and create an eye-catching design.
read more
Magazines
I
n the digital world, it can be easy to overlook print as part of a content strategy.
But rumours of its death have been greatly exaggerated and many brands are becoming publishers as they realise magazines offer a strong way for them to connect with their clients, potential customers, and staff.
The key is to produce a highly targeted publication which combines attention-grabbing design with powerful words on subjects which matter to the audience – something our editorial team is ideally placed to provide.
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But rumours of its death have been greatly exaggerated and many brands are becoming publishers as they realise magazines offer a strong way for them to connect with their clients, potential customers, and staff.
The key is to produce a highly targeted publication which combines attention-grabbing design with powerful words on subjects which matter to the audience – something our editorial team is ideally placed to provide.
read more
Speeches & Presentations
M
ark Twain famously said it took him ‘more than three weeks to prepare a good impromptu speech’.
Even public speakers with the best delivery can’t cover up a speech lacking strong content. Often the best public speakers are not the best speech writers.
Our editorial team is regularly commissioned to write compelling speeches.
We focus on developing a structure the audience can follow, language they can understand, messages which resonate and persuade, and stories to make the message memorable.
And our graphic designers will create compelling slide decks, presentations, props and handouts that truly add value to your on stage words.
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Even public speakers with the best delivery can’t cover up a speech lacking strong content. Often the best public speakers are not the best speech writers.
Our editorial team is regularly commissioned to write compelling speeches.
We focus on developing a structure the audience can follow, language they can understand, messages which resonate and persuade, and stories to make the message memorable.
And our graphic designers will create compelling slide decks, presentations, props and handouts that truly add value to your on stage words.
read more
Social Media Content
A
s one social media author once said, “These days, most of us have the attention span of a meth-addicted squirrel”.
This means social media content can’t just be good – it must be thumb-stoppingly good. Whether it is images, videos, graphics, written or interactive content, our journalist led approach will generate content which grabs attention, informs, entertains and above all else is valuable – leading to increased clicks, shares and ultimately more interaction and enquiries.
Whether it is a one off piece of social media content or you would like us to fully manage your accounts, our approach will lead to increased recognition for your brand.
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This means social media content can’t just be good – it must be thumb-stoppingly good. Whether it is images, videos, graphics, written or interactive content, our journalist led approach will generate content which grabs attention, informs, entertains and above all else is valuable – leading to increased clicks, shares and ultimately more interaction and enquiries.
Whether it is a one off piece of social media content or you would like us to fully manage your accounts, our approach will lead to increased recognition for your brand.
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Live Event Reporting
M
odern audiences demand more from conferences and corporate events. Just take a look at recent product launches from the likes of Apple and Tesla.
For corporate events to truly stand out brands need to be bold. Live reporting from Thirty Seven takes it to the next level.
A team of journalists will cover your event to create and publish written, video and radio content on your website and social media channels.
Essentially, it is a bit like inviting media to cover your internal event – only all the reporting takes place on your website, intranet and social media accounts.
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For corporate events to truly stand out brands need to be bold. Live reporting from Thirty Seven takes it to the next level.
A team of journalists will cover your event to create and publish written, video and radio content on your website and social media channels.
Essentially, it is a bit like inviting media to cover your internal event – only all the reporting takes place on your website, intranet and social media accounts.
read more
Email Marketing
E
mail marketing might not be sexy but it can be highly effective, especially when you can offer relevant content which captivates readers.
Our journalist led approach ensures we produce emails your customers want to receive.
Clickable headlines mean our campaigns stand out in crowded mailboxes and content which is timely, relevant, unusual and contains the human interest angle ensures recipients keep coming back for more.
What’s more, our email marketing campaigns are easily trackable with almost instant results.
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Our journalist led approach ensures we produce emails your customers want to receive.
Clickable headlines mean our campaigns stand out in crowded mailboxes and content which is timely, relevant, unusual and contains the human interest angle ensures recipients keep coming back for more.
What’s more, our email marketing campaigns are easily trackable with almost instant results.
read more
Blogs
B
logging is at the heart of most content marketing strategies.
It allows businesses to develop a personality, connect with customers and share relevant and valuable content. Moreover, Google rewards companies which produce valuable content for its customers.
By working collaboratively with your product specialists our journalist led approach to blogs will give your brand a voice and help you talk about your products and services in a way which builds trust and does not sound like a sales pitch.
This approach enables you to be seen as experts in your field – thought leaders – who are willing to share knowledge.
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It allows businesses to develop a personality, connect with customers and share relevant and valuable content. Moreover, Google rewards companies which produce valuable content for its customers.
By working collaboratively with your product specialists our journalist led approach to blogs will give your brand a voice and help you talk about your products and services in a way which builds trust and does not sound like a sales pitch.
This approach enables you to be seen as experts in your field – thought leaders – who are willing to share knowledge.
read more
Measure
E
very time you create and share content it is vital you measure its effectiveness.
Not only will it enable you to understand whether you are achieving your goals, but knowing what is working well and what isn’t enables you to refine your content marketing strategy.
This in turn will help you improve your content performance – eliminating the hit and miss factor so that you get the most return on investment from your efforts.
At Thirty Seven we use a range of measurements in our reports to give you a complete picture of what is and isn’t working well, from content creation to content promotion.
This will include consumption metrics, such as unique visitors and page views and engagement metrics including average time on page, the numbers of new and returning visitors and the total number of pages a user visits while browsing your website.
On social media, this will include shares, comments and follower growth and on email marketing we will look at open and click rates, subscriber growth and unsubscribes.
And we will also look at conversion metrics to ensure you are achieving your goals.
But measurement can go further still. The latest technology means each piece of sent content can be tracked right down to contact level – turning clicks from strangers into new subscribers, customers and leads.
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Not only will it enable you to understand whether you are achieving your goals, but knowing what is working well and what isn’t enables you to refine your content marketing strategy.
This in turn will help you improve your content performance – eliminating the hit and miss factor so that you get the most return on investment from your efforts.
At Thirty Seven we use a range of measurements in our reports to give you a complete picture of what is and isn’t working well, from content creation to content promotion.
This will include consumption metrics, such as unique visitors and page views and engagement metrics including average time on page, the numbers of new and returning visitors and the total number of pages a user visits while browsing your website.
On social media, this will include shares, comments and follower growth and on email marketing we will look at open and click rates, subscriber growth and unsubscribes.
And we will also look at conversion metrics to ensure you are achieving your goals.
But measurement can go further still. The latest technology means each piece of sent content can be tracked right down to contact level – turning clicks from strangers into new subscribers, customers and leads.
read more
