Well, if they want their organisation to express its personality, improve its search engine rankings, boost website traffic, develop long term relationships with customers and be seen as an authority in their industry, then the answer is always ‘yes’. Blogs offer so many benefits, but in a crowded market place it has to be done well.
Quality content is king and your blogs need to position your business as an industry leader with material which is relevant, interesting, useful and entertaining to the audience – your customers and potential customers.
It also needs to be consistent – there is little value in writing a few really strong blogs and then not creating anything further for weeks or months on end. This need for regular, strong content can feel daunting and time consuming and this prevents some businesses from blogging, or at least doing it properly.
That’s where our editorial team come in. Our journalists will work with you to fully understand your business and sector in order to produce authentic content your customers will want to read and share – spreading the word about your work.
They will give your brand a voice and ensure it is seen as a trusted source of information and an expert in its field, willingly sharing knowledge. Not only that, but they will produce content which meets search engine needs, knowing that the likes of Google reward companies that produce valuable content for its customers. And if that’s not enough, blogging also gives you original content for your social media channels and can be used by your sales teams to start conversations with potential customers.
So what are you waiting for? Click here to get in touch with our editorial team.
— Product & Marketing Director, Technically Compatible
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.