This quote from American poet Maya Angelou perfectly sums up Thirty Seven’s view of content audits.
With so much information on websites it can be easy to lose track of your content and whether it is really working as you intend. But if you don’t know exactly what content you have and how it is performing, you can’t improve.
You need to know whether your content is relevant to your customers; whether it is it topical and up to date; and whether it supports your organisation’s goals and speaks in the right tone of voice.
You may have already heard that a content audit should be the foundation of any content marketing strategy and running one may be something you are already considering.
But, let’s be honest, analysing everything your organisation has ever published online probably sounds like a laborious, labour intensive task. As a result, this vital work is something which if often put off in favour of more immediate demands.
But instead of putting it off anymore, why not let us take on this task?
Our editorial team will evaluate the strengths and weaknesses of your existing content against your business goals and audience needs. Our journalists will also survey your current, lapsed and potential customers to see what they think of your content and want from your brand. And our SEO and social media experts can analyse and compare your performance against your competitors and other thought leaders within your industry.
The result? You will know where to focus your future content effort and the changes you need to make.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.