While it is true traditional newspapers have endured a particularly difficult time in recent years, the print format has enjoyed a resurgence with companies taking on the role of publishers.
Airbnb and Red Bull are among the well-known brands now producing print magazines as part of their content marketing strategy, but this is not an approach restricted to global corporations and it is easy to see why.
Good quality magazines can help companies stand-out by providing something different to the digital only approach adopted by the majority. It offers a different platform to position themselves as thought leaders and create a sense of customer loyalty.
Another benefit of printing your own publication is you can exclude your competitors.
The key of course is good quality content which entices your customers in and makes them want to read every magazine you produce, whether it is published monthly, bi-monthly or quarterly.
But producing a regular magazine and filling its pages with strong content is not easy and how can you do it without hiring a team or writers and designers?
That’s where our experienced editorial team, which includes journalists with experience of working in your sector, comes into its own. We can remove the strain of finding the stories and producing the in-depth content your customers would expect to find in magazines and combining it with attention grabbing design and high quality images.
— Director, Health Planning
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.