What this means for email marketing is that the format is still very much alive and well. In fact industry experts also believe it is becoming more influential with age – but you have to find a way to stand out from the noise.
That is why email marketing and quality content are so tightly connected. You need to win the trust of your audience so that they look forward to receiving (and opening) your emails.
To achieve this, the focus must be on strong content – content your customers will find relevant and valuable. At Thirty Seven we take a journalist led approach to all our content.
Our editorial team will produce clickable headlines to ensure campaigns stand out and content which is timely, relevant, unusual and contains the human interest angle to ensure your recipients keep coming back for more.
What’s more, our email marketing campaigns are easily trackable with almost instant results.
— Product & Marketing Director, Technically Compatible
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.