You’ve heard of SEO and you’ve heard of content marketing, but how do the two work together? Well, at Thirty Seven we believe they are intrinsically linked because good, strong, original content lies at the heart of both.

If you can prove to Google, for example, that your content is relevant and valuable to its users, it will reward you by giving you greater prominence in their search listings. And if your customers share a similar view then your content will stimulate interest, trust and empathy in your brand.

Both search engines and customers desire consistent content. Good SEO requires regular, fresh content and it is the same with content marketing – it would be totally ineffective to provide your customers with a strong piece of content and then produce nothing else for weeks or months on end.