Not only will it enable you to understand whether you are achieving your goals, but knowing what is working well and what isn’t enables you to refine your content marketing strategy.
This in turn will help you improve your content performance – eliminating the hit and miss factor so that you get the most return on investment from your efforts.
At Thirty Seven we use a range of measurements in our reports to give you a complete picture of what is and isn’t working well, from content creation to content promotion.
This will include consumption metrics, such as unique visitors and page views and engagement metrics including average time on page, the numbers of new and returning visitors and the total number of pages a user visits while browsing your website.
On social media, this will include shares, comments and follower growth and on email marketing we will look at open and click rates, subscriber growth and unsubscribes.
And we will also look at conversion metrics to ensure you are achieving your goals.
But measurement can go further still. The latest technology means each piece of sent content can be tracked right down to contact level – turning clicks from strangers into new subscribers, customers and leads.
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Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.
