Iain Wallace
16th November 2018 - 3 mins read
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ell, at Thirty Seven we believe in making content creation as simple and efficient as possible.

Sometimes this involves adopting the latest technology to incorporate interactive games, contests and podcasts into corporate marketing strategies.

And on other occasions it can mean revisiting the tools we have used for years – like Microsoft Word – and finding ways to do things that little bit better.

So in this blog we thought we’d share some of the Word tips and tricks that our content creators love.

Tip 1 – Filling the gap

How many times have you been preparing content in Word when not all the information is immediately available? You still want to do the ground work on the document and check the layout so you need some filler text. There’s only so many times you can repeat the words ‘blah blah blah’ across your document before it looks a bit silly, so for some more realistic looking holding text you can ask Word.

For paragraphs of random text, simply type =rand() or if a bit of Latin is more your thing you can get the same by simply typing =lorem(). The standard is three paragraphs but place a number between the brackets and you’ll get the equivalent number of paragraphs of filler.

Go try it now and see what you get…

Tip 2 – Losing it

It’s very easy to lose your place when editing various sections of a document, especially when you are being continually side tracked by telephone calls, urgent emails and impromptu meetings.

When you finally get back to the work you set out to do, using <Shift> + F5 will allow you to cycle directly to the spots that you have edited most recently. Using the same shortcut on a newly opened document will put you straight back to the location where you were most recently working, allowing you to dive straight back in before the phone rings again.

Tip 3 – Repetitive strain

If you find yourself repeatedly dipping into certain words or phrases in your content, such as the sign-off at the end of blog posts, the clipboard panel could be your answer.

Open the panel using the small dropdown arrow next to the clipboard and the items you copy will stack up one by one, up to a maximum of 24. This gives you an always available list that you can pick from with a single click at any point in your document.

Even after you close down Word completely the full list is still there the next time you open a document.

Tip 4 – A ‘case’ in point

When consolidating background documents written by different authors you can save hours furiously editing or retyping erroneous upper and lower case letters by using the ‘Change Case’ button.

This button allows you to change entire sections of text from upper to lower case and vice versa as well as providing options to capitalise the first letter of each word and so on. What’s more, selecting your text and using <Shift> + F3 will allow you to do pretty much the same thing by toggling through the different case options until you’re happy.

Tip 5 – Not a paintbrush

Format Painter is another supremely handy tool when gathering and combining content from different sources. Far from anything to do with painting as the icon suggests, this button actually allows you to reformat huge swathes of text into your chosen style.

Select some text that’s in your preferred style. Hit the ‘Format Painter’ button and then drag your mouse over the separate section of text that you want to re-format to your chosen style. Quick, easy and a definite time saver.

We love the fact we are still finding out new things about a programme that has become an integral part of daily life for so many of us for so long. What Word features could you not live without?


At Thirty Seven, we offer content and design services to ensure your campaigns reach the right audiences at the right times. Our journalist led approach ensures your content is interesting, engaging and informative so you gain brand awareness and engagement whether it is social media content or a whitepaper.  

Marketing

10 tips for mastering a Twitter Q&A

Aimee Hudson 3rd October 2017 — 8 mins read
B

ritish Gas, Seaworld, JP Morgan and author EL James are among those who, to put it politely, have seen their social media chats trend for the wrong reasons.

So, what can we learn from these social media disasters? How can you do it right?

 

Timing

Timing is a key component for social media Q&A success. Holding an interactive session when you are already creating headlines in the traditional media for the wrong reasons is a recipe for disaster.

British Gas was the victim of one of the more memorable scheduling disasters, opting to give customers the opportunity to ask Customer Services Director Bert Piljls questions on the day it announced a 9.2 per cent price hike.


The #AskBG hashtag was used by thousands of customers airing their grievances and those who took the opportunity to poke fun at the energy giant.

The lesson here is clear - these social media sessions should be restricted to when you either have good news to tell or when you are not in the news at all.

 

Right person

In the same way you need the right person for media interviews, you must think carefully about who you are going to put forward for question and answer sessions.

You need someone who is senior enough to make decisions so that bland, generic responses can be avoided.

And some natural humour can be helpful.

But you also need someone who you can trust and who will need little moderation.

Ryanair boss Michael O’Leary is no stranger to controversy and a Twitter question and answer session a few years ago predictably created plenty of headlines.

Most controversial was his comment of ‘nice pic. Phwoaaarr’ to a question from a female customer, which led to allegations (and headlines) of sexism.

 

Memorable hashtag

Memorable hashtags can promote and create a buzz about your question and answer session. Ideally you want something short but still descriptive.

You should also check the hashtag is not being used for anything else.

And perhaps most importantly of all, make sure it can’t be misread – a lesson the promoters of singer Susan Boyle could have done with before they opted for #Susanalbumparty.

 

Show some self-awareness

Not every post you receive in these sessions is going to be on the subjects you want and some may mock what you are trying to achieve.

The key is to not take yourself too seriously and to respond with similar humour.

Although not strictly a question and answer session, Waitrose responded cleverly when its #WaitroseReasons hashtag was hijacked by posters making fun of its upper class reputation. It said it had found the tweets ‘funny’ and had ‘enjoyed reading most of them’. 

 

Prepare for the negatives

As with media interviews it is important to spend time considering the negative issues which could arise during the question and answer session.

Prepare lines to take which can be given in response and consider creating a page on your website which you can link through to for answers needing more than 140 characters.

 

Wider issues

As well as possible negative topics, it is also worth considering the wider issues which could arise during the question and answer session. These could be issues affecting the wider sector or perhaps some new Government policy which could have an impact on the industry. Currently, you could face questions about the impact Brexit or Donald Trump might have on the sector. Prepare some lines to take for these wider issues.

 

Not suitable for everyone

While a question and answer session may seem like a great way to boost engagement and get positive messages out, it is not a format that is suitable for everyone.

If your brand or area of work is divisive, the session will act like a magnet for critics and keyboard warriors.

When 50 Shades of Grey author E.L James held a Twitter Q&A it is fair to say it did not go to plan. As well as plenty of users taking advantage of the opportunity to question her writing ability, the author was also faced with more serious questions about her books promoting an abusive relationship.

Similarly, when SeaWorld held a #AskSeaWorld session it backfired massively, with people taking the opportunity to bring up animal welfare concerns and ask when the park would be closing down.

 

Promote

You need to promote your question and answer session ahead of the event. Begin posting about it a few days in advance using the hashtag you have opted for - this has the added benefit of enabling you to see any questions which come in early.

Also use your email lists and other social media networks to raise awareness of the sessions and encourage your employees to tell their friends.

 

Don’t be afraid to walk away

About the only thing JP Morgan got right about its infamous Twitter Q&A session was deciding to abandon the idea 24 hours before it was scheduled to take place.

The company found itself inundated with negative posts when it promoted a live chat with one of its executives, which was intended to be about leadership and careers advice.

 

With questions including ‘did you have a specific number of people’s lives you needed to ruin before you considered your business model a success?’ it was clear it had completely lost control of the hashtag.

Sensibly it took the decision to prevent further damage by returning to the drawing board.

 

Crisis plan

If your question and answer session does go ahead and goes horribly wrong, make sure you have a crisis plan in place to limit the damage, including how you will manage the media if it sparks their interest. 



We realise that these examples of social media Q&As could put you off holding one of your own. But that is not the aim. The idea is to make you aware of risks so that you can prepare for them and avoid making similar errors.

We firmly believe Q&As can generate highly productive conversations which can develop excitement around your brand and products. It just needs considered planning to avoid the pitfalls.

Mark Mars, Managing Director of Thirty Seven, said: “Just like an in-person press conference or an open discussion, Twitter Q&As provide a way for the audience to ask questions and hear responses directly from the host. But, all you need is Twitter. And anyone can do it.

"A Twitter Q&A is a great way to engage with your audience as it allows them the opportunity to talk to you in real-time conversation, in a more human way.

"Twitter Q&As are a great opportunity to get insightful feedback and for your audience to know you are taking their views seriously."

 

At Thirty Seven, we offer content and design services to ensure your campaigns reach the right audiences at the right times. Our journalist led approach ensures your content is interesting, engaging and informative so you gain brand awareness and engagement whether it is social media content or a whitepaper.

Adam Fisher
2nd May 2018 - 6 mins read

Every company wants to be an authority in their sector - those that engage the media usually are

Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.